Job Title: Senior Staff Marketing Analyst

Work Place Flexibility: Hybrid 

Legal Entity: Entergy Services, LLC 

Job Summary/Purpose

The Marketing Analyst Sr Staff is responsible for driving customer engagement, digital adoption, retention and growth across the organization. This role develops and implements effective marketing strategies and collaborates with cross-functional teams to enhance the customer experience and accomplish business goals.

Job Duties/Responsibilities

Drive customer growth, engagement and retention

• Develop a deep understanding of the target audience and their needs through collaboration with cross-functional teams.
• Conduct analyses to uncover insights about customer behaviors, preferences, and pain points through cohort analysis, A/B testing, funnel analysis, audience segmentation, and other data-driven approaches.
• Analyze the customer journey and identify opportunities to optimize the experience, increase retention, and drive adoption and growth.
• Optimize marketing performance across channels, including display advertising, paid search, paid social, email, SMS, voice and direct mail to reach customers and deepen engagement.
• Develop metrics and frameworks for measuring and reporting on marketing investments and campaign effectiveness.

Campaign development and execution

• Develop and execute integrated marketing and communications campaigns.
• Collaborate with key stakeholders to ideate, develop, and refine compelling campaign messaging, copy, and visuals that resonate with the target audience.
• Oversee the creation and deployment of email newsletters, leveraging customer data and insights to optimize content for maximum awareness and engagement.
• Continuously test and iterate on campaign elements, analyzing performance data to identify opportunities for improvement and inform future campaign strategies.

Strategic planning and reporting

• Collaborate with marketing leadership to develop and align on annual marketing plans and budgets.
• Prepare comprehensive performance reports and presenting key insights and recommendations to stakeholders.
• Identify emerging trends and opportunities to inform the organization's long-term marketing strategy.

Minimum Requirements

Minimum education required of the position

• Required: Bachelor’s degree in communications, marketing or related field

Minimum experience required of the position

• Required: At least 5 years of related professional experience

Minimum knowledge, skills and abilities required of the position

• Excellent communication and presentation skills, with the ability to effectively convey brand messages internally and externally via traditional and digital channels
• Knowledge of segmentation strategies to accomplish business goals
• Critical thinking and problem-solving skills 

Primary Location: Louisiana-New Orleans Louisiana : New Orleans || Arkansas : Little Rock || Texas : The Woodlands 
Job Function: Professional
FLSA Status: Professional 
Relocation Option: Level II
Union description/code: NON-BARGINING 
Number of Openings: 1
Req ID: 118965
Travel Percentage:Up to 25%

An Equal Opportunity Employer, Minority/Female/Disability/Vets. Please click here to view the EEI page, or see statements below.

EEO Statement: The Entergy System of Companies provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. The Entergy System of Companies complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including, but not limited to, recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 

The Entergy System of Companies expressly prohibits any form of unlawful employee harassment based on race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of the Entergy System of Company employees to perform their expected job duties is absolutely not tolerated.

Accessibility: Entergy provides reasonable accommodations for online applicants. Requests for a reasonable accommodation may be made orally or in writing by an applicant, employee, or third party on his or her behalf. If you are an individual with a disability and you are in need of an accommodation for the recruiting process please click here and provide your name, contact number, the accommodation requested and the requisition number that you are requesting the accommodation for. Employee Services will contact you regarding your request.

Additional Responsibilities: As a provider of essential services, Entergy expects its employees to be available to work additional hours, to work in alternate locations, and/or to perform additional duties in connection with storms, outages, emergencies, or other situations as deemed necessary by the company. Exempt employees may not be paid overtime associated with such duties.

Equal Opportunity

The non-confidential portions of the affirmative action program for individuals with disabilities and protected veterans shall be available for inspection upon request by any employee or applicant for employment.  Please contact HRCompliance@entergy.com to schedule a time to review the affirmative action plan during regular office hours.

WORKING CONDITIONS:
As a provider of essential services, Entergy expects its employees to be available to work additional hours, to work in alternate locations, and/or to perform additional duties in connection with storms, outages, emergencies, or other situations as deemed necessary by the company. Exempt employees may not be paid overtime associated with such duties.

Please note: Authorization to work in the United States is a precondition to employment in this position. Entergy will not sponsor candidates for work visas for this position.