Job Title: Senior Communications Specialist
Work Place Flexibility: Onsite
Legal Entity: Entergy Texas, Inc.-GTX
Job Summary/Purpose
The communications specialist will work collaboratively within the communications department to manage and execute external and internal stakeholder communications that support the company’s vision, mission, brand and strategic endeavors.
Job Duties/Responsibilities
- Execute communication strategies: Engage and inform both internal and external stakeholders, including cross-functional teams, through tailored communications strategies.
- Editorial oversight: Help establish editorial standards and review content from organizations across the operating company and corporation. Some project management, including budgeting and request for proposals, may be involved.
- Collaborate on key messaging: Work with senior communications staff to develop and distribute messaging across talk points, news releases, web content social media and in support of additional channels managed by other company departments.
- Media & stakeholder engagement: Develop responses to media inquiries and for use with other external stakeholders. Manage logistics for press conferences and special events. May also act as a company spokesperson.
- Manage social media: Help manage and grow Entergy Texas’ social media presence, researching and crafting key messages to engage audiences.
- Develop and support integrated campaigns: Help implement corporate communications strategic campaigns and provide guidance on supporting public relations and marketing efforts, ensuring messages resonate with target audiences and lead to positive business outcomes.
- Create multimedia content: Develop compelling multimedia content—like photos, videos audio and webcasts—tailored for both internal and external audiences.
- Crisis communication support: Offer communications support during storms or other emergencies, ensuring accurate and timely messages are shared with the appropriate audiences.
- Brand management: Assist with managing Entergy’s graphic standards and market branding, including strategies, materials and communication plans to support and promote major functional initiatives and projects.
- Monitor industry news: Stay on top of industry trends and competitor activities to spot emerging issues and keep the company informed.
Minimum Requirements
Minimum education required of the position:
- Bachelor's Degree in Communications, Public Relations or a related field or equivalent experience.
Minimum experience required of the position:
- Sr. Communications Specialist: 5-7+ years of experience
Minimum knowledge, skills and abilities required of the position:
- Strong experience in public relations and communications planning.
- Understanding of the public relations research, planning, implementation and evaluation process. Accreditation in Public Relations (APR) is a plus.
- Excellent writing, editing and storytelling skills across multiple formats, including written, visual and multimedia. (AP style knowledge required.)
- Prior successful media relations experience and/or strong relationships with media desired.
- Demonstrated ability to use or learn to use an array of software including the Adobe Creative suite (Photoshop, Premiere, Dreamweaver, etc.), Office, HTML editing software, analytics tools, and a variety of audio, video and infographic production programs.
- Experience in stakeholder management and high-level communications.
- Demonstrated effective use and understanding of internal communications channels, strategies and measurement.
- Proven success in employee engagement.
- Strong collaborating and influencing skills (provide advice, counsel and recommend actions to peers and internal clients).
- Industry knowledge (regulated environment) a plus.
- Crisis and risk management skills.
- Ability to manage multiple priorities, organizational skills and ability to diagnose process and project needs.
- Adaptability to change.
Any certificates, licenses, etc. required for the position
- None
Other Attributes
Functional Knowledge |
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Business Expertise |
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Leadership |
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Problem Solving |
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Impact |
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Interpersonal Skills |
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Primary Location: Texas-The Woodlands Texas : The Woodlands
Job Function: Professional
FLSA Status: Professional
Relocation Option: No Relocation Offered
Union description/code: NON BARGAINING UNIT
Number of Openings: 1
Req ID: 116580
Travel Percentage:Up to 25%
An Equal Opportunity Employer, Minority/Female/Disability/Vets. Please click here to view the EEI page, or see statements below.
EEO Statement: The Entergy System of Companies provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. The Entergy System of Companies complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including, but not limited to, recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
The Entergy System of Companies expressly prohibits any form of unlawful employee harassment based on race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of the Entergy System of Company employees to perform their expected job duties is absolutely not tolerated.
Accessibility: Entergy provides reasonable accommodations for online applicants. Requests for a reasonable accommodation may be made orally or in writing by an applicant, employee, or third party on his or her behalf. If you are an individual with a disability and you are in need of an accommodation for the recruiting process please click here and provide your name, contact number, the accommodation requested and the requisition number that you are requesting the accommodation for. Employee Services will contact you regarding your request.
Additional Responsibilities: As a provider of essential services, Entergy expects its employees to be available to work additional hours, to work in alternate locations, and/or to perform additional duties in connection with storms, outages, emergencies, or other situations as deemed necessary by the company. Exempt employees may not be paid overtime associated with such duties.
Entergy Pay Transparency Policy Statement: The Entergy System of Companies (the Company) will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company’s legal duty to furnish information. 41 CFR 60-1.35(c). Equal Opportunity and Pay Transparency.
Pay Transparency Notice:
Pay Transparency Nondiscrimination Provision (dol.gov)
The non-confidential portions of the affirmative action program for individuals with disabilities and protected veterans shall be available for inspection upon request by any employee or applicant for employment. Please contact HRCompliance@entergy.com to schedule a time to review the affirmative action plan during regular office hours.
WORKING CONDITIONS:
As a provider of essential services, Entergy expects its employees to be available to work additional hours, to work in alternate locations, and/or to perform additional duties in connection with storms, outages, emergencies, or other situations as deemed necessary by the company. Exempt employees may not be paid overtime associated with such duties.
Please note: Authorization to work in the United States is a precondition to employment in this position. Entergy will not sponsor candidates for work visas for this position.
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PR, Senior Brand Manager, Corporate Communications, Marketing Communications, Branding, Marketing